About LiveWell Marketing

A woman standing in front of an apple display.

At LiveWell Marketing, we have seen firsthand how a different approach can penetrate people’s inherent reluctance to try something new. We specialize in helping brands expand past their established niche – for example, how to encourage a carnivore to try something vegetarian? How to encourage an ‘unconscious consumer’ to become a ‘conscious consumer’? We excel in assisting brands to attract consumers who make – or would make – purchase decisions based on their personal beliefs.

We Evaluate

We examine brands to identify potential consumers. From this evaluation, we work with you to strategically build programs that will enable a structural shift in how consumers think, feel, and respond to your brand.

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Founding Partners

Peter Wright, CEO, and Kelly Atyeo-Fick, President, became partners in 2012 to create a company focused on the promotion of wellness products and services.

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Peter Wright

CEO & Founding Partner

As one of the Founding Partners, Peter brings a varied – some could say eccentric – wealth of experience to LiveWell Marketing. From critically acclaimed lifestyle cookbook author to actor to broadcast sales executive to running a guerilla-style food marketing company, Peter has both a hands-on perspective as well as a commitment to research. With a Master’s degree whose thesis was on the topic of the elusiveness of wellness, Eating for Wellness, Influence and Obstacles, Peter understands the realities of what some people need to go through to even consider pursuing wellness. He also understands the realities of experiential events and is a great resource for clients considering everything from a pop-up tent at the local farmer’s market, to a coast-to-coast, multi-city tour featuring a mobile kitchen.

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Kelly Atyeo-Fick

Founding Partner

Armed with a BSc in Human Nutrition and her MA in Nutrition Communication, Kelly was an articulate, ambitious ambassador of wellness. She was also the driving force behind our company being rebranded as LiveWell Marketing. As a mentor, she was able to find the balance between what people want to hear and what they need to hear. Kelly passed away suddenly March 5, 2019, much to the shock, dismay and sadness of everyone who knew her as a colleague, mentor, partner, client, supplier, or friend. She was a tireless believer in people. Her energy and enthusiasm made it fun for people to show up, do their best and receive accolades from her for so doing. In addition to being a business partner, Kelly was a friend, a confidante, a communicator, an instigator, and perhaps most of all, an encourager. Let’s just say she’ll be missed.

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Testimonials

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- Thomas Perny, Supervisor, International Trade Development, Florida Department of Agriculture and Consumer Services / Fresh from Florida

Since “Fresh From Florida” products are primarily fresh fruits and vegetables, we are attracted to Livewell Marketing’s background and emphasis on nutrition. They have been adept in creating plans for us to gain maximum consumer exposure within the confines of retail grocery stores and consumer shows. LiveWell’s nutritionist/demo personnel present a clean cut appearance and are well versed in the marketing message to be imparted to each consumer. For our needs, LiveWell Marketing provides us a valuable service that reaches consumers in a unique, targeted manner.