By listening, doing research and through extensive experience, we understand how to create a brand purpose and message that will resonate with new and existing buyers of your brand.
Once a brand has a purpose and message, we excel in activating that purpose and message.
Sometimes you need to see the forest for the trees. There are two areas we help our clients: strategic evaluation and filtering. We evaluate planned strategies from a logistical and nutritional perspective. The most sought-after service LiveWell Marketing provides is the Strategic Filtering component we offer. For a brand to resonate with consumers, frequently what incites them to buy is not the strict sales features of a product, but how a Registered Dietitian or nutrition expert filters those features into benefits consumers can understand – and want.
Let our team filter your products features into benefits consumers will embrace.
One of our strengths is the calibre of retail sampling we offer, focusing on nutrition communication. These are the days of experts, we have experts and influencers in all facets of our lives, but we’re right to wonder, what credentials does the ‘expert’ have? Our staff run deep in whatever field they’re in; they’re either graduates and practitioners, or they’re in the final stretches of their studies. What our staff offers shoppers is a moment of clarity and knowledge while shopping, something that stays with the consumer long after the exchange.
An automotive journalist doing a piece on experiential marketing within the automotive industry once asked me to define experiential marketing, not as a challenge, rather, simply because he honestly didn’t know. To me, experiential marketing is as simple (and complex) as the creation of something that intrinsically lets the consumer experience the brand as it is meant to be experienced. We have terrific experience creating experiential marketing events that engage consumers one on one that are as affordable as they are memorable.
Have our in-house chefs and culinary RD's curate innovative and delicious recipes using your brand’s products or ingredients.
First step is for our team to learn about your brand and objectives. Following this briefing, an outline for the recipe(s) will be provided for your recipe testing approval. Our chef will test the recipe, multiple times if needed, and make any necessary changes. We can create recipe cards, brochures, print booklets and e-cook books for your brand!
Everyone knows product sampling is an effective way of generating trial, but it doesn’t have to stop there. Why do LiveWell Marketing staff typically generate greater sales than other agencies? We call it ‘brand enthusiasts’, people who not only are pumped about the product, they’re pumped about the category and lifestyle that surrounds it. We don’t just sample your product, we live it.