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we are authentic

we are creative

we are educators

we are strategic

we are empowering

Delivering Well In So Many Ways

LiveWell Marketing is a creative agency committed to linking brands and consumers in the pursuit of living well.

We excel in positioning brands to a consumer who makes purchasing decisions based on personal beliefs. We examine brands both for their established and readily apparent target consumer and also identify how to frame it to receptive potential consumers. From this evaluation, we work with you to strategically build programs that will enable a structural shift in how consumers think, feel and respond to your brand.

Brand Identity

Logo Design
Brand Communication
Mission + Values + Personality

Content Development

Strategy + Creative Execution
Print + Broadcast Video Content
Account Management

Web Design

Web Design + Development
Mobile + App Design + CRM
E Commerce

Experiential Marketing

Retail Events + Event Staffing

Our Work

Our Team

Kelly Atyeo-Fick
President & Founding Partner

  • Master’s in Nutrition Communication
  • Professional Home Economist (Ryerson and Guelph alumni)
  • 10 years+ in marketing and promotions, project planning, recruiting
  • Skilled at large scaled wellness-related retail campaigns and consumer events across Canada.
  • Equally committed to superior client results and personally living well

Peter Wright
CEO & Founding Partner

  • Masters, Integrated Studies, with a Focus on Transformative Learning
  • Skilled creator & implementer of retail activations/ experiential programs
  • 16 years creative and logistical experience
  • Author of two critically-acclaimed books for novice cooks
  • Uses research and practical insights to spur product trial and growth
  • Equally committed to superior client results and personally living well

Elis Halenko
Client Relations Manager

  • Registered Dietitian & PR specialist
  • 10 years+ experience in the food industry: operations, marketing and management
  • Client-centred approach to management
  • Committed to turn key, innovative marketing solutions, happy clients and staff, and living well

Doug Poad
Chief Strategy Officer

  • One of Canada’s leading ‘brand anthropologists’
  • A key architect of the multi-decade Tim Hortons growth story
  • Expert in brand strategy & messaging
  • Deep experience in food sector
  • Veteran of both ad agency big leagues and successful startups

Paul Irving
Chief Creative Officer

  • Creative visionary equally skilled at finding digital and traditional solutions
  • Hands-on master of video, online, print, and digital creation
  • Specialist in extending common idea across all touch points
  • Two decades of winning campaigns for numerous Fortune 500 Companies


2490 Oak Row Crescent
Mississauga, Ontario
L5L 1P4


Peter Wright
Tel 905 828 9888

Kelly Atyeo-Fick
Tel 647 203 4408