Create the strategy and activation of sampling for launch of new Earth’s Own So Fresh Oat Beverage
Earth’s Own SoFresh Oat Beverage launched in October as SoFresh’s latest product in a line-up of popular and successful dairy-alternative beverages. Targeted to active, dietary- and socially-conscious consumers, SoFresh Oat Beverage is perfect for those wishing to avoid dairy but may have nut allergies. LiveWell Marketing was engaged to intercept, inform & offer samples to such consumers throughout the BC Lower Mainland with 4 teams of 2 Wellness Ambassadors wearing branded jackets, hats, on branded bikes and trailers.
In addition to brand exposure, this program allowed consumers to taste the SoFresh products, appreciate their quality, simplicity and encourage the conversation about their versatility. The promotional assets (bikes and trailers) supported the sampling efforts by drawing in large crowds, aiding in brand recognition and provided reiteration of messaging.
- Category: Experiential
- Client: Earth’s Own (SoFresh)
- Date: October-November 2017
- B.C. Lower Mainland Experiential Sampling Program