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Portfolio Work

Objective:

create, organize and implement national in-store sampling program

skinnypasta is a line of innovative pasta products that focuses on health and wellness as a key theme to their marketing initiatives. They have grown their businesses to include several options including, gluten free options and high protein pastas. In October 2015, LiveWell organized, implemented, coordinated and executed over 100 in-store sampling activations nationally in the primary markets of Toronto, Montreal, Canada & Vancouver.

LiveWell continues to work with skinnypasta to drive brand awareness & sales, both at the retail level and at various consumer events.

Successful activations were seen throughout the year and key insights were gained that allowed skinnypasta to learn more about their consumer & areas for growth in the market.

  • Category: In-Store Sampling
  • Client: skinnypasta
  • Date: October-May 2015
  • National In-Store Sampling Program