Create the look, strategy and activation of a new line of crackers targeted to a ‘conscious consumer’ promoting the simplicity of only 4 ingredients.
In the Summer of 2017 LiveWell Marketing activated a national sampling plan for Canada Bread’s new line of Sanissimo Salmas and Salmitas. The plan was two-fold: create a visual branded presence both at a guerilla-style, street-level activation, as well as in select consumer shows. Assets were created to be in step with Sanissimo’s target consumer. The strategy behind the production of all assets, consumer interaction and consumer show choice were governed and inspired by an understanding of this target.
The campaign covered 5 provinces & 7 cities Toronto/Vancouver/Montreal/Ottawa/Calgary/Halifax). The brand presence of the Sanissmo and imagery used to capture the attention of consumers included a branded mini cooper, trailer, bikes and bike trailers, and tents that were mobilized in various regions. Overall, there was great success in showcasing Sanissimo products as a healthy and nutritious brand, perfect for on-the-go, snacking or as a base for delicious recipes.
- Category: Experiential
- Client: Canada Bead • Sanissimo
- Date:July-August 2017
- Program: National Experiential Sampling Program