Oxford Frozen Foods is a producer & wholesale distributor of frozen Wild Blueberries that are sold in Canada via private labels such as President’s Choice. Oxford controls 14,000 acres of Wild Blueberry fields in the Maritimes & Maine and supply over 50% of the world’s Wild Blueberries.
The objective of the campaign is to increase the primary demand for frozen Wild Blueberries in Canada by educating consumers on the benefits of Wild versus Cultivated Blueberries.
Executional Elements included:
- 30 sec broadcast
- 2 x :15 sec Broadcast
- Web series
- Closed Caption
- Branding: Logo
- Conceptual to final production
- Massive success on the awareness of frozen Wild Blueberries
Through this creative execution, we educated consumers on the health & taste benefits of Wild Blueberries; and the ability of frozen product to lock in the taste & health benefits of Wild Blueberries within hours of being picked.
- Category: Production/Strategy
- Client: Oxford
- Date: May-June 2018
- Program: National In-Store Sampling